The European Commission’s Directorate General for Enterprise and Industry Food has published a Study on taxes and their impact on competitiveness of the agri-food sector. The study concludes that Non-harmonised taxes on high sugar, salt and fat products such as soft drinks, sweet and salty foodstuffs do induce a reduction of the consumption of the taxed products. However, it also shows that consumers may simply buy cheaper brands of the taxed products, thus potentially not lowering their consumption of the ingredient the tax aims to target (i.e. salt, sugar or fat). At the same, such taxes reduce competiveness and are an administrative burden. Further research is needed in order to assess more extensively the impact of these measures on the competitiveness of the agri-food sector.